Aaron Shaffer

Director of Marketing Services, Standard Motor Products

Aaron Shaffer is the Director of Marketing Services at Standard Motor Products. Standard Motor Products, Inc., (SMP) is a leading independent manufacturer and distributor of replacement parts for motor vehicles in the automotive aftermarket industry, with an increasing focus on the original equipment and original equipment service markets.

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How to Stay Ahead in the Automotive Aftermarket

By: Aaron Shaffer, Director of Marketing Services at Standard Motor Products (NYSE: SMP)

"Even as the world returned to normal, the importance of having robust digital engagement strategies remained paramount"